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    Top 6 qualities students look for in a good MBA/PGDM or business school

    If you have chosen to pursue #MBA, then you need to find the right college that offers a wide range of management courses. Though the education industry is flooded with a huge number of MBA colleges, not all of them are accredited and they don’t provide reliable training to the students. So, you need to look for the top MBA college which is not only accredited but also gained recognition for providing good education and training to the students. Let us see some of the qualities of top MBA colleges and how they help students to establish their career. College is accredited: Accreditation is nothing by the certification given by senior management and it describes that the specific college or university satisfies the recommended academic standard. That is why everyone suggests students to look for accredited institutions while pursuing their studies. However, By enrolling with #CareerMantra, you can easily get access to Asia’s best and top-ranked B-schools. Teaching professionals: The learning process adopted in the business schools should be designed in a way that it should let students complete the course at their own pace. The faculties should teach the subjects at a pace that is easier for the students to comprehend the subject clearly. Moreover, the professionals should also help the students to achieve their career goals by recognizing their strength. The top MBA college has well-qualified lecturers with optimal industry exposure. They strive a lot to develop your personal and professional life. So, take time and walk around to find the right college. Reputation: How your employer see your MBA degree depends greatly on the reputation of the college that you have enrolled in for receiving MBA degree. You must remember that the reputation of the college depends greatly on the quality of the education that it offers to the students. A top MBA college is one which has gained a good reputation in the industry. By joining Career Mantra, you get a platform to choose a right college and MBA program with the quality information about each and every education institutions, so that you can get a clear and unbiased decision for your future. Faculty Is Empowered and Involved At the point when the faculty is engaged to make decisions backed up by the administration, a level of trust grows that takes into account more prominent innovation and more effective teaching. A staff who feels enabled and associated with the decision-making process won't just have greater job satisfaction but will likewise be better ready to accept decisions with which he may oppose this idea. As a part of our facilities, Career Mantra also organize a free personality development session for students which help students to succeed in this competitive world and come in the front row to share their ideas confidently. Return on investment How to enhance the return on investment of an MBA is that the million-dollar question among most master degree students? Luckily, the return on investment is without a doubt quick for the vast majority of graduates, with the normal return being three to six years. In calculating the rate of return, candidates ought to likewise consider whether as a rule, the business-schools with the highest tuition rates offer the best return on investment. Placement: Placement is another important feature that you should consider while choosing the top MBA College. A well-established MBA college definitely has a good placement record. How Career Mantra helps students in getting their dream B-school Career Mantra plays an important role for the student to get admission in their desired management college. We mainly enforce to bridge the gap between a student and the goals he anticipates by Fulfilling his craving in education and his need to succeed in this focused economic World and after that utilizing confidence as a car and Motivation as fuel, we guide them to the road to success. Why Career Mantra? India’s most trusted MBA/PGDM platform which has in excess of 5000+ scholarships apportioned to students The talk show management education sessions with best B-school delegates Single Application from zero application cost - an Unbeatable scholarship opportunity Successfully placed 15000+ admissions in management colleges Associated with India’s top 500+ B-schools Get cashback on your application Branches in 12+ easy-to-reach locations with the Top professional counselor So, make sure to conduct a little bit of research on various MBA colleges and then enroll with the one that has all the above-mentioned qualities. Looking for more guidance on the best MBA/Business school then don’t hesitate to drop us an email at enquiry@careermantra.net or connect with us on WhatsApp on +91 77730 45555.

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    Last Minute: MAT 2018 Exam Preparation Tips

    Generally, the majority of the students have fear of “How to crack MAT exam in the first attempt?” So, to crack any competitive exam one should not have any fear; dependably be with a positive mindset and focus on the fundamentals. MAT exam preparation can begin very early, right during graduation days when you can explore its syllabus and cover topics from it by reading books and rehearsing questions. With MAT Exam Paper Based/Computer Based on 9th December 2018/15th December 2018, it is advised to use the time left by working on your strongest area instead of trying anything new. MAT is a National Level Qualifying MBA Entrance Exam which is designed as an admission criterion into Postgraduate courses offered by a few Business Schools spread crosswise over India. There are more than 600 business schools which accept the passing score acquired in MAT. it is valid just for a year. The exam is conducted by AIMA for admission to Management Institutes. The exam happens quarterly i.e 4 multiple times in a year, in the months of February, May, September, and December. Who is qualified? Any candidate who has graduated in any discipline is qualified to appear in the exam.  MAT is the mandatory test that must be taken by the candidates to take admission into courses. Few last minute tips are provided here: Prepare, Organize and revise notes routinely The most ideal approach to revise is to revise through the notes you prepared while preparing for MAT December 2018. Preparing notes helps in the revision process and it likewise causes you in recalling the things you've learned before. The time has come to go through to all your notes and don't get stuck to a specific topic. Know the exam pattern The test is conducted in online and offline mode both.  The students while registering for the exam do need to specify that whether they need to opt for offline or online mode. The candidates must finish the single paper in 2 hrs and 30 minutes for paper-based and for computer-based there are different time slots. Question paper comprises of 200 multiple choice questions isolated in 5 sections. Section    No of Questions.    Time Reading Comprehension    40 30 Mathematics    40 40 Data Interpretation and analysis    40 35 Critical Reasoning    40 30 Indian and Global Environment    40 15 Total    200 150 Keep yourself updated The updated mind can crack anything.  MAT is a standout amongst the most important examination strategies that one should keep himself/herself updated about the  current affairs and latest events. So as to do so,  watch TV news, read newspapers, on daily basis furthermore which will update and enhance your knowledge. This is the most vital preparation technique as far as working on your Current Affairs is concerned. If you are studying for the MBA entrance exam, you should thoroughly read the newspaper every day. Improve vocabulary to score better in RC Reading comprehension is the most scoring part in the whole paper. Since this section is the least demanding, you should try that you don't lose marks here by any means. Read 50 words each 3rd day of the schedule and not try to guzzle it in your regular conversation. Speed is a must In reality, you may have heard the term that “speed thrills but kills”. In the academic world really it’s the quite opposite, it is generally a term which is viewed as the sole factor which can place you in the lead. speed is the ultimate weapon to drive you out of the “MATNESS”. You have to focus on speeding the time you take to solve mathematical questions. You can keep Sundays for experiments. Compose an essay every day. Attempt and pick any silly topic to write about and begin with the most random thought that strikes your mind. Now read an article utilizing the net and pick the most intriguing lines making sentences utilizing the vocabulary you have learned.  Working out this trick will give you a chance to answer the unexpected questions and increase the thinking power. On the day of the exam Stay confident Try not to waste time on one single question. Guarantee that you finish the exam paper in 2 hours 30 minutes, with the goal that you have enough time to revise and look for mistakes. Despite the fact that for those who have endeavored earlier sound repetitive yet for fresher, following tips must work to crack MAT exam: Be certain of your answer before proceeding Try not to get bogged down with complicated or lengthy calculations Utilize guessing intelligently and send the Selection by elimination method Figure out how to work backward In questions that ask you to select a valid conclusion, dependable pick the one conclusion that must definitely follow from the information you are given and the other way around. Give careful consideration to words like “all,” “none” or “some,” when you read the factual information each question gives you Give careful consideration to negative prefixes also, for example, un-, non-, or dis- Focus on the word “ONLY” and to the phrase “IF AND Just IF” Try not to stick to one question for a really long time Wrap Up! MAT does not expect you to attempt all the questions but rather the need is to maximize your right attempts and minimize the wrong attempts. MAT is a simple exam and accordingly, the MAT Preparation does not expect you to study nonstop, rather you have to study smartly and with a clever approach to deal with the questions correctly in the least time to achieve a high score. Career Mantra Wishing all the students ALL THE BEST for the MAT exam. If you're still confused or want some guidance then drop us your message on WhatsApp: +91 77730 45555 or email us on enquiry@careermantra.net.

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    How to Choose a College Admissions Counselor

    Many students and families choose to hire an independent college counselor to enhance the support they receive from their high school counselor. Along these lines, how would you pick the right college consultant for you? Continuously ask for a preliminary meeting or telephone conversation with any counselor you are thinking about. These questions will enable you to choose if a specific counselor is a right decision for your family. Who’s who? Does your college counselor work solo or would you approach to the team of coaches? What is everybody’s role, and who might be your go-to contact? How accessible are they? How regularly will you meet your admissions counselor, either in-person or virtually? Are you ready to contact them between meetings for quick questions? Applying to college can be overwhelming, and realizing you have a coach in your corner for advice and support can have an enormous effect. Are they dedicated to enabling you to find YOUR best-fit college? The right college for you isn't really the most prestigious school or the school where your older siblings or parents went. Rather, it’s the school that is the best fit for your exceptional personality, interests, and goals. Your college counselor ought to be serious about getting to know you, so they can enable you to find your dream school. What services do they offer? A decent independent counselor ought to be upfront about services and rates, yet if they don’t offer this information make a point to ask! College counselors may offer any of the following services: College search Final college list Strategy sessions related to: Sending SAT/ACT scores Senior year courses Extracurricular activities Teacher recommendation letters Early decision or early action applications Application and essay review College interview prep FAFSA  and financial aid advice College decisions What about financial aid? Getting into college is certain something. Paying for college is another experience totally. A smart financial aid plan should factor into each phase of the college process. What is their background in college admissions? Be on the lookout for credentials and also real-world experience. Many private counselors have worked in college admission offices or have advised at the high school level. Search for degrees in Counseling and Higher Ed, membership in national organizations like NACAC or IECA, and certification from an authorize counseling program. What is their track record? Private college counselors will frequently brag their clients' acknowledgments on their websites. You can likewise ask: How many of their students were acknowledged to their dream schools? What do previous clients need to say about working with them? How Career Mantra experts help students in Admission Process Career Mantra plays an important role for the student to get admission in their desired management college. We mainly enforce to bridge the gap between a student and the goals he anticipates by Fulfilling his craving in education and his need to Succeed in this focused economic World and after that utilizing confidence as a car and Motivation as fuel, we guide them to the road to success. Why should you Choose us? India’s most trusted MBA/PGDM platform which has in excess of 5000+ scholarships apportioned to students The talk show management education sessions with best B-school delegates Single Application from zero application cost - an Unbeatable scholarship opportunity Successfully placed 15000+ admissions in management colleges Associated with India’s top 500+ B-schools Get cashback on your application Branches in 12+ easy-to-reach locations with the Top professional counselor If you’re the one looking for the best career counselor for your new journey, then look no further than Career Mantra. Reach out to us dropping an email at enquiry@careermantra.net or WhatsApp on +91 77730 45555.

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    Top 5 MBA Admissions Essay Question Types and How to Tackle Them

    There are a handful of business school essay questions that appears to catch the heart and imagination of many an MBA program.   It seems that, in all cases, admissions committees feel these queries offer the best understanding into the minds of their candidates. You are probably going to see a version of at least one of these common MBA essay questions on your b-school application. These tips will enable you to craft the perfect answer. Depict your particular career aspirations and your purpose behind pursuing an MBA. This might be the most important essay question you handle. You must convince the admissions board that you deserve one of their few, cherished spots. Reference your skills, background, and career aspirations, exhibiting how this degree is a bridge to the next step in your professional life. Make certain to address how this specific program will enable you to understand your potential. It's alright to present modest goals. Deepening your skill and broadening your point of view are strong reasons for pursuing this degree. On the off chance that you try to lofty goals, like becoming a CEO or beginning your very own organization, be mindful so as to detail a sensible, pragmatic plan. Describe a circumstance in which you led a team. What challenges did you face, and how did you beat them? The committee isn't hoping to see how you saved the team through your chivalrous efforts. They need to see how you helped cultivate an environment in which everyone contributes, illustrating that the total is greater than its parts. B-schools like leaders, yet they like leaders who can help everybody get along and arrive at a collaborative solution. You should change gears for this question. Nearly the entire application process up to this point has asked you to showcase "me-me-me." Now the focal point of your story should be on the "we" and how you made the "we" happen. What did you gain from your most spectacular failure? Recognition keywords: weakness, learning, Failure, unsuccessful, fault, fall short, limitation, shortcoming, criticism, adversity, go wrong, feedback, mistake, a weak spot. To succeed with this question, understand that this kind of MBA essay isn't set to check whether you have weaknesses or have failed. Everybody has weaknesses and has failed. What is in doubt is the manner by which you reacted, what knowledge into yourself you gained and how you developed from that point. What they are testing, most importantly,  is whether you have the self-insight to find and admit to your mess-up, and the seniority to speak maturely about it. The MBA admissions committee needs to know whether you try to understand your very own imperfections, and can talk about them sincerely and work on them, or if you will try to hide them and additionally blame conditions or other people – markers of immaturity and poor managers-to-be. The board will generally pardon the mistakes you make, if you are sufficiently enough to take responsibility and if you gain quickly from them. With your experience, what unique values would you be able to acquire to enhance the learning experience? Recognition keywords: diversity, experience, knowledge, Contribute, range, enrich, talent, skill, expertise, proficiency, background, impact, distinctive, variety, attributes, enhance, unique, develop. Here, the admissions committee needs to know what in your background, experience, ability, or training separates you and will be particularly valuable to your companion and the program in general. While different essays are intended to check if you fit the MBA mold, the test here is whether you can isolate yourself from the group. Put it this way; in different essays and parts of the application, candidates give reasons for an MBA admissions board not to reject them – covering all the bases, fitting in with necessary criteria. Be that as it may, this doesn’t give the board a convincing, positive reason to admit you. In this kind of MBA essay, they look for motivation to state 'yes'.   Describe the circumstance with the best ethical complexity that you have faced in your academic or professional life, and how your info helped resolve it. Recognition keywords: Ethics, principles, standards, values, ideas,  beliefs, philosophy, code of conduct, integrity, dilemma, decision, personal guidelines, challenge. Values are in. After Enron, the Panama Papers, the credit crunch, and the continuous litany of serious breaches of public faith by business leaders, business morals are in the spotlight. Business schools have taken substantial feedback for turning out ethically dubious, self-enriching managers. MBA admissions teams are experiencing strain to pick a better sort of person. The tricky thing about the morals orientated MBA essay is that everybody knows what great values are and everybody claims embodiment of them. But then, the world is full of scheming scoundrels. In this way, composing a decent essay where you shake your head and tut-tut at business and personal unethical behavior,  claims-cheating, bid-rigging, payoffs, document falsifications, etc., while guaranteeing the reader of your absolute allegiance to fair play, But, you will impress if you can demonstrate some reasoning towards your own, remarkable set of values and show hard proof of your commitment to values in the face of temptation and self-interest. Want to know more about what kind of MBA essay questions can ask? Then contact Career Mantra by simply filling our Online Contact Us form or send us an email or Ping us on Whatsapp.  Our experts will contact you immediately.

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    7 Very Good Reasons to Do an MBA Degree

    In the last decade or so, the MBA degree has risen in popularity the likes of which has never been seen in India before. More and more students from different walks of life are searching for good quality management education each year. To accomplish this end, they are willing to study long hours every day. Just in case you too are wondering whether you ought to get yourself an MBA degree, we have recently collected the inputs you need. Here are some of the best reasons to think about studying for an MBA. Develop extremely valuable management skills MBA candidates are normally young professionals with at least 2 years of work experience. Indeed, Even senior employees who feel up to the challenge may now and again apply. After some time in professional life, it is human nature to look for comfort and to avoid taking risks. MBAs and their connected specializations will instruct you a lot about everything that makes an organization tick. You will figure out how to: Manufacture, sell and advertise your products; Keeping the company's finances solid; Keep up the company’s positive image; Hire the right individual and keep them motivated; Create hierarchies that help the organization flourish; Making the tough calls at the opportune time. Studying a Master of Business Administration constrains you to get out of your comfort zone. You'll experience the most recent International Business trends, apply the most up to date management techniques, and keep testing yourself. Our experts help and prepare students with free sessions of personal development skills so that students can learn and represent themselves to the world. Start your own company from scratch Many students pick an MBA since they need to become entrepreneurs and figure out how to run a business. They have a major dream and need to know how to transform it into reality. An MBA will enable you to procure business practices expected to begin a new business or help existing ones grow. Many MBA graduates wind up beginning their own business. The individuals who don’t, land middle-level or top-level management designation inside big companies. Simply imagine how becoming your own boss would feel like. High Career Demand Another great reason to consider studying for an MBA, whether you’ve just graduated with your bachelor’s degree or are considering a career change later in life, is the fact that careers for MBA graduates are becoming more readily available, with successful MBA holders in higher demand than ever before. And, this doesn’t just stretch to the U.S. alone – for individuals who want to incorporate traveling more and perhaps even living abroad into their future career options, studying for an MBA can be the perfect ticket to getting what you want from your career location, with several opportunities available with companies stationed all over the world. Career Mantra also provides CAP services which enable students to apply to a maximum 20 colleges of his/her choice out of 150 B schools all over India at free of cost. CAP acts as a medium through which a student can go through the GD/PI process of various distinguished colleges of his/her choice. High Salary Potential If you do some research into salaries paid out to a person with an MBA versus the pay rates of those with different degrees you will see that there is a huge difference. In contrast with the other employees within any establishment, an MBA graduate is normally better and all the more heavily compensated. Networking Completing an MBA helps you to turn into an achiever, and incredible achievers stay together. This means an MBA degree connects you with a lot of other capable managers and leaders, with whom you can share knowledge, work on projects and create lasting bonds. These are the very “networks” that would enable you to take your success story for ahead! Credibility People desiring of moving away from being secularly employed within an organization and working for others, to work for themselves will find that an MBA offers them credibility. Those conducting business with an MBA graduate will be more relaxed and inclined to do so, in contrast with somebody without an MBA. An MBA ultimately demonstrates that you are an expert at what you do. It shows potential partners that you are exceedingly able and devoted to your industry. Moreover, it indicates mastery over a specific area or sector for example management, finance, business consultation etc. GMTA Waiver Schemes For applicants who have some professional experience, for example, working as an entrepreneur, serving in the military, or having over five years of corporate career experience, it can be easier to be accepted to study for an MBA degree. If you fit into one of these categories, then you may not be required to take GMAT testing, making the application process a much easier one for you. Don’t forget that your professional experience may also provide you with a steady and solid foundation for learning more during your time studying for an MBA degree, For what reason would you like to pursue an MBA program? We’d love to hear from you in the comments.

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    Reinventing management education for the new age for future workforce

    New Age management of education Education systems across the globe have failed to get ready youngsters for the jobs of the future. Here are a couple of practical measures that need quick attention regarding education with the future workforce necessities. Experts around the globe have been talking about the failures of the global education system in imparting workplace skills to the future generations for many years now. However, the true scale of the problem has remained largely concealed until this report by the World Economic Forum. The report clearly outlines the disparity between the requirements and the current structure of the system that will leave children with little or no employable skills in the future. Let’s identify the key things that need to be taught to students in order to prepare them for the new age of Management Education. Dynamic curriculum Training curricula must have a dynamic design in order to match the skills demanded in the workplace. Finland, for example, has adopted this approach that helps impart generic and job-specific skills to children from a very early age. Teachers collaborate with businesses to understand their requirements and students are given opportunities to experience the workplace through mentoring programs and internships. STEM education At present, there are wide gaps in the global STEM (Science, Technology, Engineering, and Mathematics) education outlook with India and China contributing more than 60 percent of STEM graduates every year. Fortunately, STEM education has the tools to offer workplace success for children if it is employed from the beginning. It can help drive innovation, critical thinking and the ability to adapt to changes as the pace of innovation accelerates. Business Incubation Sky Business school has found that high-quality leadership is a key factor in determining the probability of success for a business incubator. Sky Business school therefore in this way tries to build the limit of business incubation managers – and their partners – through one-on-one technical assistance, regional and topical peer-to-peer networks, the half-yearly Global Forum on Innovation and Entrepreneurship, and its online networking and knowledge sharing devices. The Business Incubation Management Training Program was designed in direct response to repeated requests from Sky Business school’s innovation and entrepreneurship community for an in-depth business incubation training program relevant to the developing country context. Our training program is designed for business incubation managers and other business incubation stakeholders wishing to increase their understanding and know-how of the business incubation process. It currently consists of 8-10 training modules ranging from introductory topics designed for professionals who are new to business incubation, to specialized topics such as Technology Commercialization, Virtual Business Incubation, and Agribusiness Incubation. Digital literacy A wider range of careers will demand digital literacy in the future, however, digital fluency will prove to be the differentiator for the future workforce. Information and communication technology (ICT) training will not only be crucial for children, but also for teachers to enable them to keep pace with the learning requirements of the students. Effective communication Although social media comes with a lot of benefits, the one biggest flaw it imparts in youngsters is a visible lack of effective communication etiquette. Business communications have to adhere to a higher standard than what children are getting used to through social media. Students need to learn and practice communication skills, especially over a digital medium, to ensure that when the time comes, they can replicate that digital behavior in the workplace. Teamwork Schools often undermine the importance of teamwork by labeling it as cheating in most learning scenarios. This siloed learning deprives children of the necessary skills that would enable them to survive in a collaborative work environment. Students need to be taught teamwork from a very early stage to help them understand team communication and dynamics that make them valuable project contributors. How Sky Business school help you? Since 2015, The Sky League of Business Schools has worked to increase the diversity in Management programme and Corporate India. The Sky League of Business Schools is an alliance of 18 Business School across 6 States in India, approximately 600 Corporate Partners and over 25000 students base and a robust network of more than 50,000 alumni. Our mission is to bring chosen business schools and corporates at a common platform for a mutually beneficial relationship and a sustainable ecosystem of academia and business world. Our objective is to ensure that we provide Indian youth with tailor-made and industry-vetted educational courses that bridge the gap between what the current formal education system offers and what the industry requirement are, thereby making Indian youth employable. The Sky league of Business Schools protects the interest of business schools by working as a partner who can provide them admissions, develop their students and bring the corporate at their doorsteps for the final placements. Partnerships between academia and industry are nothing new, but only with the right strategy, enterprises will be able to prosper all the stakeholders. How do we work? Every Year, The Sky League of Business School hosts its signature event, The Annual Orientation Program & Career development Forums. This five-day closed event unites our member schools, students and corporate partners. Our early access and relationship-based model empowers partners to consistently engage league MBA candidates. Prior to AOP, companies pre-screen resumes and engage vetted students. While on site, student engagement opportunities incorporate corporate branding and recruiting for different enterprises and functions. Organizations who sit tight for campus recruiting generally encounter challenges when looking to recruit top-level various MBA candidates. Additionally, The Sky League of Business School development team has extensive corporate experience in various functional areas and is a virtual extension of your talent acquisition team. The league partnership along with the Orientation Program & Career Forum provides a competitive advantage for corporate partners to Connect, Cultivate and Convert top level diverse MBA talent throughout the entire year. Direct Benefits: Secure 100% Admissions as per individual requirements. Formulate corporate integrated learning programmes with calibrated results. 100% Summer Internship Programme in reputed corporates. The students of member league acquire more job relevant/employable skills sets at the end of the Academic programme. Students get 100% Final placements in Top Corporates Houses. Opportunity to access partner experiences or competencies that you might not have, and which you cannot afford to 'buy in' just to secure the contract. Sky League members can share development costs, which can reduce overheads and the The number of resources required for each business. Enroll with Sky Business school and explore new age of management education. Looking for more guidance on management education then don’t hesitate to drop us an email at contact@theskyleague.com or call us anytime on +91 77740 02233.

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    Common Mistakes By Higher Education Marketers

    College and university recruitment marketers have a more difficult job than any other time in recent memory. The higher education landscape is in transition and hitting enrollment numbers is essential yet with a huge number of colleges attempting to attract prospective students, it tends to be hard to stick out in the crowd. That is the place an innovative digital marketing strategy comes in. Getting all the pieces right helps attract prospective students and is critical to a school’s long-term success. In case you’re a higher ed digital marketing showcasing certain mistakes, you could pass up your full student recruitment potential. Here are probably the most widely recognized mistakes we often observe: Appealing to just one type of student You may think this is an easy decision, everybody knows each college student is extraordinary and diverse. However, lots of Higher Ed marketers forget this when endeavoring to make important and powerful associations with prospective students. While conveying a similar ad and message to every prospective student may save time and money, it is certainly not the best method to get the attention of all your potential future students. Rather than one-size-fits-all messaging, map out all the distinctive sorts of students you need to speak to and then create marketing pieces that cater to each individual segment. Writing off students who take a long time to apply Few out of every odd student is ready to apply to your school the first time when they visit your website. Many factors contribute to when they will apply to a school, including family, finances needs and uncertainty about what they need to study or how far away from home they need to live. However, at this moment of uncertainty, it is critical for higher ed marketers to make the proactive step of building a relationship of credibility and trust with an undecided student. By helping a prospect feel like they are part of campus life before they apply, you can replace fear and uncertainty with a feeling of belonging and community that drives application and enrollment. Posting the same content across all digital platforms Since you've improved your social channels by consistently posting content and interacting with your followers, there is another trap that you could be falling into. While it tends to manage your school’s presence across several social media channels, it is essential not to just copy and paste the same content for each platform. To avoid posts that are bland and, as a rule, irrelevant, segment your audience and post content that will speak to each group accordingly. Forgetting about all decision-makers involved in the process While it makes sense to target and market to prospective students, they shouldn’t be your solitary audience. Overlooking the various behind-the-scenes actors, including guidance counselors and parents, is a major mistake as they have a considerable measure of sway in the decision-making process. There ought to be content on your website that interests to each of these different audiences. Students are most worried about campus life and the quality of dining hall food, parents need to know about financial aid, safety, and outcomes, while guidance counselors are searching for the correct academic programs and resources. Not having clear calls-to-action to sign up for a campus visit When it comes to expanding enrollment, there’s only one metric that truly matters - the rate of admits who register after having visited the campus. In simple terms, the more students who visit your campus, the more students who chose to attend your school, yet you need to begin by getting them to visit. Not talking about campus life from a student’s perspective This one appears like an easy decision. Prospective students need to learn more about a school by hearing specifically from current students or alumni, which implies you ought to connect your students to tell their impressions of campus life. Have them share their stories on video which would then be posted to your YouTube channel. There are some higher education marketers like Career Mantra who have avoided the above mistake and are giving the best direction to the students for their career. Reach out to us today to get the best career guidance from our experts.

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    How Your MBA Degree Can Open Doors to New Opportunities

    It is often said that education is an investment that is relied upon to pay throughout one’s lifetime. While market uncertainties and changing business landscape may require regular additional investments in retraining, careful thought in picking an appropriate course with superb career prospects is critical. The internet era and generation-Z which lives in e-space have rendered traditional thinking of picking those programs of study which have quite a few years steady career path, redundant. There’s no limit to what you can achieve with an MBA There is a misperception among a few observers that an MBA is just for a specific type of person, searching for a particular type of job. The reality is that earning an MBA appeals to a wide array of candidates—running the spectrum between the creative and the analytical, the extroverted and the introverted, and those with business and non-business professional backgrounds. Reflecting the decent variety of the inputs are the variety of career paths MBA graduates chart after earning their degree. Equipped with a strong establishing in the fundamentals of business and management, the skills to be a powerful pioneer, and the help of a robust alumni network, graduates continue to have fruitful careers over a wide array of job functions and industries. There’s nothing MBA alumni do Career Mantra recently studied more than 3750 alumni of full-time two-year MBA programs and found that they are employed across eight different industries, with no more than 1 in 5 currently working in any one specific industry. The largest share of full-time two-year MBA alumni works in the products/services, finance/accounting, and tech industries. The job functions of full-time two-year MBA graduated class likewise differ widely. About portion of the graduated class have finance/accounting or marketing/sales roles at their organizations, and the other half is spread crosswise over general management, operations/logistics, consulting, human resources, and IT/MIS roles This decent variety speaks to the wide appropriateness of the MBA curriculum to a wide range of organizations, and the desirability of the MBA skill set among employers looking for new management talent. Career Mantra’s latest study of corporate recruiters found that across all industries, 96 percent of recruiters agree that hiring recent business school graduates creates value for their organizations. Through our MBA programs and the expert guidance, MBA students are able to identify the job opportunities that appeal to their interests and are an extraordinary match for their individual ability and desire. Overall industries and job functions, 95 percent of full-time two-year MBA alumni say their degree has been professionally rewarding, and 92 percent report being happy with their current job. An MBA can enable you to roll out a lifelong improvement It is safe to say that you are thinking about an MBA since you need to take your profession on another path? You're not really alone. Very nearly 43% of MBA students intend to utilize their management education to pursue opportunities in industries or job functions they have not worked in before. These MBA candidates outnumber those who need to begin their current career path and those who need to begin or proceed with their careers as entrepreneurs. About portion of full-time two-year MBA alumni reports that making a career change was a key factor that motivated them to contribute their time, effort, and money, to earn an MBA. This includes graduated class that needed to change job functions and alumni that needed to change industries. An MBA gives you the flexibility The business world changes quickly, and organizational change specialists foresee the rate of change in business will just accelerate in the future. That implies your capacity to adapt to a changing marketplace will be critical to your long-term career success. Our experts at Career Mantra help and prepare students for the latest trends going on and in the business world. We provide free personality development sessions to students so that they can nicely cracked interview process and afterward represent themselves at the organization. Why should you Choose Career Mantra? India’s most trusted MBA/PGDM platform which has in excess of 5000+ scholarships apportioned to students The talk show management education sessions with best B-school delegates Single Application from zero application cost - an Unbeatable scholarship opportunity Successfully placed 15000+ admissions in management colleges Associated with India’s top 500+ B-schools Get cashback on your application Branches in 12+ easy-to-reach locations with the Top professional counselor To discover which MBA program is a great match for your talent and career goals, call or email us at enquiry@careermantra.net and our experts will get in touch with you shortly and provide you with a free assessment.

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    Why management education is necessary?

    Over the years, management institutions have burgeoned within the country rapidly. This has led a vast a greater part of Indian student intending to get MBA or PGDM degree to make their career in this field. However, regardless of how many MBA colleges in India are mushrooming and students lining up to achieve a management degree, the question still persists; why management education is necessary? Let us consider the points that legitimize the value that a management education can add. Becoming acquainted with How the Business Works In the two years of your MBA course, you take in a lot about the mainstays of business. When you get into management course, you get the exposure to develop and enhance your business knowledge and learn different tools and techniques. Getting to know Corporate Etiquette The management students are required to experience a couple of Internship Programs as a part of their curriculum, in which they find the opportunity to associate with the corporate world. In the course of their internship, they experience the business world where they learn the nuances of maintaining a business and becoming a professional. Better Opportunities in the Job Market All MBA colleges in India have a placement cell which is devoted to screening companies to come for campus interviews. This saves the students from visiting different organization looking for a job. The placement cells likewise take the students through different employability skills training sessions which enhances their chances of getting selected in the companies. Leadership Skills get Improved In a management college, you get the chance to come out of your cocoon and face the crowd, regardless of whether it’s a challenge for you.  Various workshops, seminars, projects and case-studies; empower an individual to enhance their people management skills. Makes you aware of the 4 P’s During the two years of your management study, you get the opportunity to find out about the Process, People, Products and Partners. You figure out how to deal with all of these and maintain a balance. Learning the Management Jargon When you are doing your MBA or PGDM, you go over management jargon, which is usually a vital part of the business world. This guides in helping a student settle sooner when they join a workforce into an organization. In fact, knowing the management jargon help the students to effortlessly be on the same page with their colleagues and managers when they have a real job. How Career Mantra helps students in getting their desired management B-school Career Mantra plays an important role for the student to get admission in their desired management college. We mainly enforce to bridge the gap between a student and the goals he anticipates by Fulfilling his craving in education and his need to Succeed in this focused economic World and after that utilizing confidence as a car and Motivation as fuel, we guide them to the road to success. Why should you Choose us? India’s most trusted MBA/PGDM platform which has in excess of 5000+ scholarships apportioned to students The talk show management education sessions with best B-school delegates Single Application from zero application cost - an Unbeatable scholarship opportunity Successfully placed 15000+ admissions in management colleges Associated with India’s top 500+ B-schools Get cashback on your application Branches in 12+ easy-to-reach locations with the Top professional counselor Conclusion: There are numerous advantages of a student going for a higher education in the field of management. It can truly change the individual’s life by making them more efficient, engaged and even ambitious. The skills learned in the classroom of a management institute can be important for the duration of life. If you’re still confused about your management education, then don’t hesitate to reach out to us. Learn more on management education and its perspective from our experts. Drop us an email at enquiry@careermantra.net or WhatsApp on +91 77730 45555.

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    Tips for Personal Interview, Group Discussion and Written Ability Test

    Every CAT aspirant has a dream to get into one of the elite B-schools of the country. The basic criteria for selecting the candidate are based on Written Ability Test (WAT), Group Discussion (GD) and Personal Interview (PI). After giving WAT, the students gear up for the consecutive rounds of group discussions, personal interviews and in some cases the SOP's. Here are some tips that will help you to crack GD, PI and SOP's: Tips:  Group Discussion: In a GD, a candidate is being tested out on primarily three things - his ability to take charge and express his views, his knowledge on the subject, the richness of the content he has to offer and finally his communication skills and body language. Make sure that you maintain eye contact with the person who is speaking and give a chance to everybody to speak. Cutting people in between, raising your voice, shrugging shoulders etc. create a negative impact. Trying to steer the discussion to a consensus fetches brownie points. Personal Interview: A Personal Interview normally lasts anywhere from 15- 45 minutes. In a personal interview, the interviewers try to find out if the candidate is through with what he has mentioned in his resume or his B-school application. Therefore, it is a must that the candidate is well aware of his background and is able to justify his application for that particular B-school convincingly. Therefore, you should be versed extremely well for answering questions about your graduation and your field of study so far, questions on your work experience if any, the reason you want to go for a management degree, what stream of management you are interested in and finally, why that particular B-school. These are the basic questions which you must be prepared for, failing to answer which might result in rejection. It is not possible for a person to know each and everything. However, regularly following the current affairs, and reading newspapers and magazines on current happenings around the world would provide tremendous help, both during the personal interview, as well as the GD round. In case you are unaware of something that is being asked, it is advised to keep your calm and politely tell the interviewer that you do not know rather than taking wild guesses. Statement of Purpose: Statement of Purpose focuses to highlight why a candidate is interested in pursuing his education from a particular school and whether he is a fit to be admitted to that school. Before sitting to write down your SOP, you must frame coherent reasoning to some fundamental topics which should be addressed in your SOP. These topics include why you want to pursue an MBA, how did you decide which school to seek admission in for the purpose of your MBA, why you should be given this opportunity over your peers and how you ensure that you would be able to handle the workload of a postgraduate programme while performing to the best of your abilities. The essay that is written should be concise and crisp with instances quoted from your life where you have outperformed the expectations. These are some of the tips which will help MBA aspirants. So brace yourself up and take the plunge because the results of your efforts will be equally fruitful. Wishing you the best of luck! Soursename: studyguideindia.com

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    Choose your career after 12th

    We all require some advice sometime or the other. When it comes to our careers, everyone hopes and wishes for the best. The facet of life is that at you have to work hard to get to where you would hope and wish to be. We also have some information on the career scope, eligibility and job prospects in various streams. There are many colleges in India and the word college brings many thoughts to mind. While for some it is about reaching the corridors of the Top engineering colleges, or Top Medical colleges on the other hand there are many who are not sure about what course to do and which college to join. So while one is reading oneself for life after 12th, but they are in the dilemma about which college to choose and which course to choose after 12th. If you have science with PCM you can go for higher education in many professional and educational courses like engineering, architecture, design, Information Technology, and pure sciences degrees in physics, chemistry, mathematics, statistics etc. If you have science with PCB you can go for MBBS, allied medical fields like dentistry, Ayurveda, veterinary etc. Lot of interesting options are available in bio chemistry, microbiology, biotechnology, bioinformatics and pure sciences like botany, zoology, and research in biological sciences. B Com, BBA, B Com LLB , Economics Hons, Bachelor in Business Economics are some of the courses that you can do after class 12th in commerce  or you can hone your skills in the financial sector. If you took humanities you can go for BA in your chosen subject or can move to professional courses after 12th. Depending on the stream you have you can sit for an entrance-exams-after-12th. Since most of the courses are sought after. Most of the reputed colleges take admissions through entrance exams. This is the trend not only for courses like engineering, medicine, law, design etc. Many universities use entrance tests because the number of applicants is generally very large. If you are interested in joining the Armed forces then you can also sit for exams like NDA. MMany a timewe take a particular stream just to keep the options open after 12th. This is the time to make that choice and choose from various career options available. Depending upon your aptitudes and interest you can make a switch to other course and career options. Colleges in India do allow some switches but there are some restrictions also. Like from science to commerce in possible but from commerce to science is not possible. There are subject related restrictions as well like to do Economics Hons in graduation some universities require Mathematics as a subject in class 12th. So ideally one should explore the college and course and carefully look for the eligibility criteria to make the right decision at the right time. There are many professional courses that one can opt for after 12th and most of the times the admissions are through entrance-exams-after-12th. Since these are sought after courses and there are many takers one should prepare for the entrances. For some courses like engineering and medicine, the preparation starts right after you have given exams after 10th. Other than engineering, medicine there are many professional courses like Law, Management, Hotel Management, Design, Mass Communication and Journalism etc. So by now, you know of four different things that you can do to decide about what to do after 12th. Actually, there are many students who think that they know what to do after 12th but sadly they are mistaken. You see as per a recent study, almost 80% or more people at work place feel stressed out because they are career misfits. The genesis of his problem is because of the wrong choices they make after 12th. Admissions are competitive whether it is professional courses or others, there are limited seats and many takers. So even if you are the best and suited for that course admissions are not guaranteed. In that case, the role of a good career counselor comes into the picture, who will help you explore other Career Options that suit your talent profile or will tell you alternative ways to reach your career goals. For example, you want to become a journalist and are not able to make it to BA journalism course, you can still go for a related graduation and in your PG take up journalism course. Like that you need to set your goals and reach your career goal. Soursename: studyguideindia.com

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    How to overcome stage fear when speaking in public.

    There are two types of people in the world: those who love speaking in public and those who are scared stiff at the thought of it Performance anxiety and stage fright are perfectly normal phenomena that occur to many people. It is important for you to understand what stage fright is, so that you can fully overcome it. Stage fright or performance anxiety is a persistent phobia which is aroused in an individual when required to perform in front of an audience. So how do you overcome stage fright when speaking in public? Know Your Stuff: Nothing will stop stage fright in its gripping tracks like being prepared. Know your content, your speech and more importantly your audience. If you know what you are talking about then you have no reason to be nervous. Understanding your topic will enable you to speak more naturally and hence more confidently. Also, should a technical hitch occur, this won't faze you as you are already confident on the subject? Knowing your stuff helps, but it doesn't necessarily eradicate the problem. You need to practice as much as you can before the performance or public speaking day. Really know your content inside out and practice (preferably in front of a live audience) as much as possible to build your confidence Talk in front of the mirror: You need to realize that even though stage fright is "All in the mind," the fear manifests itself in physical ways. The best offence is to change your negative talk. Stop worrying about, "What if I forget the content?" Change that into positive talk like, "What if I am great at this?" It may sound simplistic or too easy, but positive affirmation will go a long way in reducing stage fright when speaking in public. Calm Yourself: If you can't calm yourself down with positive talk, then maybe it is time you thought about the worst case scenario. Once you do this, you'll realize that the worst case scenario isn't really that bad. This might help calm your nerves. Visualize the Outcome: Call it what you will: reflection, visualization, meditation. Whatever you call it, just do it. Spend time visualizing yourself giving a perfect presentation and speaking in public – filled with humor, warmth, confidence, and intelligence. Though you might feel like everyone is out to laugh, criticize or judge you, that is not the case. Get over the feeling that the world is going to hang on your every mistake.</p> The focus is the main thing: Focus on your speech, audience and what they deserve from you. This will ease the pressure that is already accumulating. What to do when things go wrong: Sooner or later, something will go wrong. Your projector or microphone might stop working. If you already know your content, then chances are that this won't faze you as much. If, for instance, your microphone stops working, don't stress over it, carry on with a louder voice. Chances are the technical people are already stressing and working to sort the problem out, so you getting worried over the same issue won't help. Keep Calm, Don't Rush It: Don't rush your presentation. Start slow and allow yourself time to get into a comfortable pace. You need time to get used to the audience and the audience also needs time to get used to you. Focus on Getting Through the First 5 Minutes: Imagine your entire presentation is only five minutes long. This will make it less stressful. Focus on just getting through the first five minutes and by this time you will have already calmed down and the rest is downhill. Never Apologize for Being Nervous: Three-quarters of the time, no one will notice you are nervous. Why tell them? You may feel yourself shaking and shivering, but your audience might not be aware of it. Don’t mention it. It will make your audience nervous too and they will be too worried about your performance to get much out of your presentation. Don't Share Your Mistakes: You have prepared, practiced and feel good about your speech or presentation. Suddenly, on stage you realize you mixed the order of topics or you forgot an important point. But remember, you're the only one who knows about this. Your audience doesn't. So, don't make them aware of a mistake that they didn't even know existed. If you bring it up, some people might start looking for more holes, which ultimately distracts from the whole purpose of your presentation in the first place. Arrive Early: Obviously, if you are late, this will only heighten your anxiety. Arrive early and acclimate to your surroundings. You can even check out the stage and the auditorium as get yourself used to the environment. Stretch: If you are nervous, odds are your body will be stiff and your muscles tight. Fifteen minutes before speaking in public and going on stage, do a few stretches. This will loosen the tense muscles and relax your body. Breathe: Nervousness is always accompanied by fast, short breaths and if this is not addressed, it will throw you off balance. Minutes before you go on stage, take some slow, deep breaths so that by the time you get to the stage your breathing is relaxed. Double Check Everything: Do you have a laptop or notes? Check that everything works. When you walk on stage and suddenly realize that you forgot your notes, it's too late. Of course, your nerves will take over. Know your speech or presentation so well that should this happen, you can continue without a hitch. Don't Fight Your Stage Fright, Work With It: You have to expect and accept the fact that you will feel anxious, especially in the first few minutes of your presentation. The more you resist your anxiety, the more it will work against you. Again, focus on the presentation when speaking in public and the anxiety will slowly ease off. Sourcename:- http://www.studyguideindia.com

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    How to select your college?

    A college is not necessarily right for you because its name is familiar. That might seem pretty obvious, but you wouldn’t believe how many students equate educational quality with name recognition. Investigate at least three or four colleges you know little or nothing about but offer the field(s) of the study of interest to you, are appropriately selected for students with your grades and SAT or ACT scores, and are located in geographic areas attractive to you. You have nothing to lose and you might make a great discovery. A little research and an open mind can greatly increase the odds that you make a good college choice. There are very few worse reasons to select a college than because your friends are going there. Choosing a college because your girlfriend or boyfriend is headed there is one of them. In fact, if there is a worse reason to choose a college, it escapes us. Investigate, investigate, investigate, and be sure to separate reality from (often baseless) opinions. Lots of folks will refer to a college as "good", "hard to get into", "a party school", "too expensive", etc. without really knowing the facts. Don’t accept these kinds of generalizations without evidence. When it is time to make your final choice, discuss your options with your family, your counselor (if you have one), and others who know you well and whose judgment you value. If you have a tough time choosing among two or more colleges or universities it is probably because you have done a good job putting together your list and you will be happy at whichever institution you choose. Once you make your choice, don't agonize over it. If you have followed these rules there is an excellent chance your final college choice will be a good one.

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    How to Pick School for Girls in India

    The responsibility of the parents always increase when we talk about girls and choosing a school for your daughter is a very typical task because the parents have to look about the safety of girls apart from a good education. Kids spend a major time in their school, therefore, choosing school should be as important as choosing a spouse for them.  In today’s era girls and boys are treated equally. The coed education system has to gain its importance and the reason behind such is that single-sex school is a constraint behind the success of girls. If the girls did not get friendly or socialize with the opposite gender at the school it will result in hesitation at their workplace. They could not get friendly easily with them and there will be a big communication gap which is a big disadvantage in the modern corporate world. Co-education system will help them to associate easily with the opposite gender and perform well in every field.  We are sharing with you some tips to choose the school for girls in India - Location  As we have already discussed that when it comes about daughters the responsibility automatically increases for being a part of their safety. Location is an important factor to be considered while selecting a school for your daughter. An unsafe place can be a vulnerability for your daughter until she has not gained the maturity enough to take care of herself.  Moral Values  Besides the excellent education, moral values are equally important. There should not be any discrimination between the boys and girls like being a girl you could not do this or being a boy you can do anything. Every student should be taught to respect the opposite gender and girls should be given equal opportunities in every field with boys whether we talk about education or academic skills. Medical Facilities  Medical rooms or the medical facilities in the school should be well taken care of. The teachers should be friendly and polite and let the students feel comfortable. There should be a separate room where students can rest in case they are not feeling well and should be well taken care of by the teachers. Transportation Facilities  In case the transportation facility is provided then you can communicate with the bus driver and the conductor to observe whether they are educated and properly pick the students from school as well as drop to their home. You can also investigate how the drivers take the students through the school.  Security Checks  Explore the security checks maintained by the school like who is allowed to meet the students or pick them and whether some ID cards are issued to meet the students during the school timings.  These are some advice which you should always keep in mind while choosing a school for girl. Don’t treat them as a burden, a girl child is a God gift which should be taken care of some more responsibility. 

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    How a degree from best management college will help you in your career

    A management degree is an advantage in today’s job world. The number of jobs available for management graduates from the best management college is much greater and they offer higher salary and benefits. Management studies are steadily becoming popular among young students and this has led many colleges to provide management courses in various disciplines. Students can pursue management courses both at the graduate and postgraduate level. There are many colleges in India which provide management course to the aspiring students and thus prepare them with the required skills and expertise. The aspirants, who are looking to take up management course in their graduate or undergraduate level, can opt for one of the best management colleges in India where they can get the best of education related to the field. Pursing management course from the top management colleges will allow you to gain skills in business and management and this will further help you exhibit your skills and expertise at your future employer’s organization quickly and effectively. A management study will prepare you for a career in business and management sector, which may extend across any sector or industry. Therefore, you will be open to varied career options. However, it is important for you to decide on the area you want to work in and aim to get relevant work experience. Management college study adds value to your CV Studying in the best management college and acquiring the management degree will help you to develop a broad understanding of business organizations and the managerial responsibilities. The course will also provide you with subject-specific knowledge in areas such as markets, customers, finance, operations, communication, information technology, business management, and business policy and strategy. You as a management student will gain a number of skills during your course including: An understanding of organizational management, behavior, and structure Analytical and critical thinking A creative approach to problem-solving Strong decision-making Swaying written and oral communication Numeracy and the knack to research, construe and use business and financial data Self-reliance, initiative and time management ability, projects and resources. Career scopes Candidates after acquiring the management degree by studying in the best management college in India get a range of job opportunities in different business and management areas. Management graduates can avail some of the top and high salaried jobs in the market in India and in foreign countries as well. Marketing associate professional is one of the top jobs for business and management graduates and more than 800 graduates are already employed in these roles. More than 10% of management graduates go on to further study and at times, they opt for working along with their further studies at the same time. Some of the job profiles in which management graduates can work are: Business, HR and financial Marketing, PR, and sales Managers Secretarial and numerical clerks In India, there are a number of recognized colleges that provide quality education in a management course. Among many management colleges, Indo Global Colleges in India is a leading educational group that provides management courses both at graduate and postgraduate levels.

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    The Complexity of Decision-Making

    We all make decisions every day. Some decisions are made in the blink of an eye, some take much longer. In fact, occasionally we take months or even years to make a decision. Why? Because these decisions are important to us – they are life-changing and they often determine how our lives will unfold in the long term. And so given the stakes, we want to make informed decisions by probing within ourselves, doing research and talking to a lot of people. One of the most important decisions we all take at some point in time and sometimes multiple times is around the choice of higher education and career. And it would be fair to say, that it does have a far-reaching impact on how our lives will pan out.   Today, prospective students are spoilt for choices when it comes to figuring out what careers they should pursue and accordingly, what higher education course they would need to take in college. When I speak to students, I often hear the same thing: “There are so many choices for under-graduate courses. What is the right one?” “There isn’t enough information that helps me figure out what career is best for me.” “I am confused whether I should do MBA or M.Tech.” Once the career and course decisions have been made, then the next set of questions come up: Do I need to take an entrance exam? Which one? How should I prepare for it? What are the best colleges for a course? What is the eligibility to apply? What is a good score to get admission into a certain College? What do students who graduated from college X have to say about the facilities, faculty, job prospects and their learning experiences? What was the average salary of a student who graduated from college Y? The list of questions is endless. Naturally so! Course selection and college selection are extremely important decisions and as a prospective student or a parent you want to make an informed decision and hopefully, the right one. We at Shiksha want to help you with making that decision. Shiksha’s aspiration is to be your platform of choice to research courses and colleges, get credible and detailed information on both, look at hard facts and hear from experts or others like you, and empower you to make an informed decision on course and college selection. In my next post, I will share some insights on what are we doing at Shiksha so that we can help you achieve your higher education goals.

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    Education: Search Trends In India, An Online Perspective

    According to Greek myths, there was once a king named Sisyphus who was punished for his arrogance and deceitfulness in a very novel manner. Sisyphus was made to roll a large boulder up a steep hill, the truly maddening nature of the punishment was the fact that as soon as he was about to reach the top of the hill, the boulder would slip away and roll back down thus endlessly extending his frustration and misery. Being an online marketer can often feel just as frustrating. By the nature of our work, we have to be aware of consumer sentiments, needs and opinions. However, trying to accurately determine these constantly changing attributes in a vast, heterogeneous country like India with more than 300 million people online can often feel frustrating and an endless journey – not unlike the unfortunate Sisyphus whom we met a few sentences earlier.   Fortunately for us, unlike our tragic Greek king, we have a few tools at our disposal which can simplify the job, perhaps even make it fun and insightful in the process – the good old Google. Most people know Google as the search empire which was built atop the ground breaking product Google Search which did (and continues to do) an absolutely stellar job of providing relevant results to a seemingly endless variety of queries. What many don’t realise is Google often publishes data around searches being done by the online population and a careful study of these searches reveals as much about user’s need and opinions (perhaps far more given the anonymity that the internet provides) than any offline survey or questionnaire ever could. The whole universe of Google searches is far too big to be analysed meaningfully by a business like ours. Thankfully, we were able to filter out some data around education oriented searches in India and were able to derive a number of interesting insights which we can delve into now. 1. Popular Careers – Perhaps not so popular after all! All of us growing up would have run into the ever present Indian fascination of becoming doctors or engineers. Merely getting admitted to a top grade engineering or medical colleges was supposed to open the gates of heaven while mere mortals studying Eco(Hons) would watch in envy as the doctors and engineers laughed their way to the bank. (PS: No offence intended to my Eco Hons comrades) However, the internet begs to differ. While engineering and medical continue to be popular career choices, data suggests that other streams have taken the lead. The opening up of the economy and consequently new career options, the proliferation of quality colleges around the country and movement of companies beyond the established metropolitans means that a fair number of students are interested in non-engineering and non-medical courses as well. We explored the search volumes for some popular study courses and came up with some surprising results:   Strangely enough, Indian students seem to have discovered chartered accountancy with a vengeance! With a pass percentage hovering between 10-12%, India’s CA exam is one of the toughest on the planet and very few make it through the finals but that obviously does not stop it from forming the single largest pool in our study. Engineering only managed to make it to the 3rdslot while medical got relegated to the 5th spot, the once lowly BA and BSc courses make up 33% of online searches in this category indicating their ascendency. So remember parents, if your kid says that he/she wants to become an accountant or study (shudder) Eco (Hons), perhaps they are onto something good! 2. The pull of the University During our study, we assumed that students would have clarity on the streams and courses they would like to study and would start hunting for specific colleges and universities after they had made up their mind. What we found was something totally different. Apparently, universities, specifically well-known ones have a very strong pull on students as was seen in search volumes data: Merely 10 popular universities (not even the top 10 for that matter!) accounted for a staggering 30 lakh searches a month, by conservative estimates. India has almost 700+ universities,by contrast, stream and course specific searches are but a small fraction of this number. Even private universities seem to be generating a lot of traction, some of the more well-known ones manage to attract well over 20-30,000 searches per month, which is a very healthy benchmark: The reason why private universities are seeing this pull is not precisely known, but it’s not too difficult to figure out some of the factors at play. There is only so much infrastructure that state and central governments can build in a country as vast as India and even with a focused push in the last few decades, the quality of education provided by government colleges often leaves a lot to be desired. Coupled with the rising aspirations and income of a rapidly expanding middle class, good quality private education was a niche that was begging to be catered to and now private players seem to have spotted the opportunity of solving a social/infrastructure problem and generating commercial success at the same time. 3. The rise of mobile These days, no self-respecting marketing treatise can conclude without a section on how mobile is changing the world, so let’s also have a look at this before we reach the end of our journey. As most of us know, India managed to bypass the entire desktop based internet revolution and jumped straight to the mobile platform. This was driven by multiple factors like most new online users not having a desktop or laptop, highly capable and domestically manufactured smartphones being available at very affordable rates and having some of the cheapest mobile data plans on the planet etc. This trend is especially pronounced in education based searches, which are carried out by young students who took to mobile devices like a duck takes to water. These trends also reflect in search volume data. We took a sample of 800 odd education related keywords and compared their device specific searches across years 2014 and 2015. We found that in 2014 approximately 32% of searches were made on mobile devices, by 2015, this number had swelled to 43%. For many keywords the contribution of mobile was well over 50% as well. In absolute terms also, searches done on mobile devices increased by close to 50% – an  astounding number in the time when desktop searches are either stagnant or even slowing down in some cases. These were just some of the more interesting discoveries we made as part of our research. Are there other more profound insights hidden in the data? Absolutely! With time and more experimentation, a smart marketer would undoubtedly discover more and more information about how users/students are behaving online and be able to design and implement increasingly sophisticated marketing strategies. Gone are the days when marketers had to rely on intuition and the ever so inefficient “spray and pray” technique, to misquote Aldous Huxley – it’s a brave new world out there – let data be our guiding light in this new environment!

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    CareerMantra: TO B.E. OR NOT TO B.E.?

    Trends, technology, and attitudes have come and gone. But the Indian students’ fixation with engineering as a career choice continues to remain supreme. What explains its enduring popularity with students? Is it the wide scope and flexibility the discipline offers? The pressure on parents and peers? Or the mysterious ‘engineering gene’ at work? careermantra.net, India’s leading college selection website, did a survey to gauge the psychology to figure out why India is an engineering crazy nation. Here’s an infographic to figure out why India is an engineering crazy nation. CareerMantra's Take We are seeing a major shift happening in student behavior, especially in the undergraduate category. Earlier parents and relatives used to play a major role in selecting colleges for their children. As such, the decisions were more based on hearsay. With the internet making information freely accessible, students are looking to do their own research before choosing a college. They are not going by what their parents, friends or relatives are saying. They go on the internet and try to figure out what others are saying about that college, the kind of facilities available, the infrastructure, faculty quality and placements and the reviews given out by alumni. Also, they verify this information across multiple sources to seek consistency. Given this is one of the most important decisions of their lives, students today aren’t leaving this to chance. Maintaining and managing a consistent and prominent online presence is more important than ever for colleges looking to attract top students.

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